Displaying episodes 1 - 18 of 18 in total

B2B video content at scale from the pricing experts - Patrick Campbell, ProfitWell CEO

In this episode, I'm joined by Patrick Campbell, the CEO of ProfitWell. Patrick blew my mind with a talk about SaaS pricing back at INBOUND19 last year - from then I knew I had to get him on the podcast. For those that don't know, ProfitWell is a subscription software helps subscription businesses with the hard parts of growth. They are also prolific at creating content, which I get into in this episode. I talk to Patrick about what content works well, why it works and how they've managed to get their video content production cost for a full series down to less than the cost of an ebook. We also get his thoughts on choosing the right content formats and if he thinks daily vlogging can work for B2B. We covered some ground on pricing and how you should do it right, including common mistakes and his favourite pricing pages. Oh, and we discuss why they have a Swag strategy...

Why building a community is more important now than ever with Joe Glover

I speak with the founder of the Marketing Meetup, Joe Glover, about the importance of building a community especially in trying times.

How Marketing Examples Breaks The Rules of Traditional Marketing with Founder, Harry Dry

Harry Dry (@harrydry) is the founder of Marketing Examples, a fast-growing showcase of successful startup marketing stories. I've been truly impressed with the case studies that Harry shares on Marketing Examples and the reach he's got since starting out. Traditional marketers should take note of his approach.

Why the advertising industry is broken with Paul Mellor, MD of Mellor&Smith

Paul Mellor is a loud, larger than life character who has a refreshingly honest take on all things advertising. This episode delves into all sorts of issues in the advertising industry and what we need to do to fix things. Expect expletives and extreme opinions, with a smearing of useful marketing and advertising advice.

CEO of Wistia, Chris Savage, talks brand affinity, raising debt and long-form content

Chris is the co-founder and CEO of Wistia, a video marketing platform who are the pioneers of the brand affinity movement. I spoke with Chris to talk about how he and his co-founder, Brendan, grew Wistia and some of the challenges they faced, the process of raising $17m in debt financing and why they took such big risks in creating long-form content such as One, Ten, One-Hundred.

CEO of Truffle Social, Ellie Hernaman, on what makes a good social media strategy

I sat down with CEO of Truffle Social, Ellie Hernaman, to discuss what it takes to be ace at social media in 2019. We also chat about Ellie's career and what made her start Truffle social back in 2010.

Managing Partner at Wax/On, Paul Jacobs, talks startups, podcasts and the best marketing campaigns

Having worked throughout the marketing and advertising industry, Paul Jacobs and his 3 co-founders started Wax/On, a new type of creative and media agency. I spoke with Paul to talk about some of his past experiences, why he is passionate about startups, which entrepreneurs he admires, why podcasting is such a good medium and some of his favourite advertising campaigns.

Founder of Bulldog Digital Media, Gareth Bull, talks agencies, entrepreneurship and building a successful business

Gareth Bull, founder of Bulldog Digital Media and Co-Founder of Email Octopus sits down with me to chat all things marketing and entrepreneurship. Having started and built many companies, Gareth had some words of wisdom about what it's like to grow and company and stay sane while you do it.

4 years at GoCardless, cycled round the world, then built a company to $14k MRR (and sold it)

Grey Baker is the co-founder and CEO of Dependabot a bootstrapped company making over $14k every month. He built Dependabot after 4 years at GoCardless and cycling around the world. Oh, and he just sold it to GitHub.

HubSpot's CEO Brian Halligan on Inbound, what's next in marketing and more

HubSpot CEO Brian Halligan has seen a huge shift in the marketing industry since he co-founded his company HubSpot with Dharmesh Shah in 2006. I sit down with him to discuss why he started HubSpot, whether Inbound marketing still works, why he retired the funnel in favour of the flywheel and what the future marketer looks like.

What is influencer marketing and starting a daily company vlog - Arron Shepherd

In this episode, I sit down with Arron Shepherd, co-founder of The Goat Agency - an influencer marketing agency. In a fascinating chat, I talk to Arron about what influencer marketing actually is, how it works and how you can be effective with it. We also talk about starting a daily company vlog, as The Goat Agency have done exactly that.

Why we need more diversity in marketing - Mark Runacus

Mark Runacus is the co-founder and Planning of Partner of Wax/On, a London based creative and media agency. Mark is also the President of PrideAM, an LGBT+ advertising network. We talk about how we can be more diverse in our marketing and advertising campaigns, while there is also a need for over-representation in these campaigns.

#6 - Why we love Monzo & why we think their marketing efforts work - Chris Smith

Today, Chris and I talk about one of our favourite brands and a company that has a hugely refreshing approach to marketing, that is Monzo. Both of us have been Monzo users from the start and love how good their product is, it has fully turned us into brand ambassadors. We dive into their marketing efforts as we feel the secret to their success is having such a great product, excellent customer service and unique approach to building a community.

#5 - Our open letter to HubSpot, the best martech tools and what it's like starting your own HubSpot agency - Chris Higgins

What's it like being a HubSpot partner? Chris Higgins started his own HubSpot Partner agency called Electric Monk. In this episode we talk to Chris about what it's like being a HubSpot partner and some of the changes we'd love to see HubSpot implement with an open letter to Christopher O'Donnell, the SVP of Product at HubSpot. Not only do we talk about our favourite things about HubSpot and the new features we'd love, but we dive into our thoughts on the Inbound conference and our favourite new tools in the martech space.

#4 - Why we need to be authentic with video marketing in 2019 - Jack Gaisford

In this episode I chat with Jack Gaisford, Jack is the founder and managing director of V21, a video marketing agency based in Kent. He also makes some excellent content on LinkedIn, building an audience of businesses, brands and influencers that engage with his content on a weekly basis. One of my favourite things about Jack is his perspective on video marketing and content in general, which focuses on quality, consistent video content as opposed to the one-off, corporate content we're all used to seeing online in which Jack says is not the way forward. This is an awesome chat where we cover a whole range of video marketing topics from how to utilise LinkedIn as a video platform, why you need to be authentic with video and the difference between video production and video marketing. Enjoy.

#3 - Following your passions & what really matters in marketing - Jack Mayor

Jack Mayor is the Marketing Director of System1 AdRatings, in this episode we take a dive down Jack's route to where he is today covering topics such as remote work, following your passions and what actually matters when you are marketing a product. A fantastic conversation covering a wide range of topics, hope you enjoy.

#2 - From agency to consultancy, social media & our new TV show - Matt Webster

In the second episode of the marketing mashup podcast we speak with Matt Webster who is the CEO & Chief Collaborator at MW-W. He's a Creative Sales and Marketing professional. Originally from Sheffield but now living in London and Rio De Janeiro. Matt helps companies and brands of all sizes tell their stories and achieve their long term missions via digital & social media marketing strategy, creative process and business development.

#1 - The best marketing tools - Chris Smith

In the very first episode of the Marketing Mashup we speak to Chris Smith, who is a marketing professional that works for B2B marketing agency, First Base Unlimited. Chris loves being on the cutting edge of marketing, utilising the latest technology to bolster marketing efforts. He is also the founder of fitness brand ViviNation, who are using this technology to help build the brand. In this episode, we dive into our favourite tools we like to use for our marketing, what you should be considering going into 2019, how powerful video is and how you can get set up on a budget.

2019 James McKinven