What is influencer marketing and starting a daily company vlog - Arron Shepherd
In this episode, I sit down with Arron Shepherd, co-founder of The Goat Agency - an influencer marketing agency. In a fascinating chat, I talk to Arron about what influencer marketing actually is, how it works and how you can be effective with it. We also talk about starting a daily company vlog, as The Goat Agency have done exactly that.
Arron is the co-founder of social and influencer agency 'The Goat Agency', along with his former colleagues Nick Cooke and Harry Hugo. The Goat Agency are a leaders in influencer marketing with offices in London, New York, Singapore and Monaco working with everyone from start-up companies to global brands such as UEFA, Lidl and British Airways.
Support this podcast by buying me a coffee (or 3...) ☕
In this episode we cover:
- What is influencer marketing?
- What does The Goat Agency do?
- Guaranteeing results as an agency
- How to consistently deliver results
- How to hire the best young talent
- Why starting a vlog in 2019 can be so effective
- Can influencers be used in B2B?
You can find their Daily Vlog here.