The weekly marketing and entrepreneurship podcast where I jump into interviews with some of the most interesting people I have met throughout my career. From CMOs and agency founders to social media executives and freelancers, you'll hear their different perspectives on marketing and how to build a brand.
B2B video content at scale from the pricing experts - Patrick Campbell, ProfitWell CEO
In this episode, I'm joined by Patrick Campbell, the CEO of ProfitWell. Patrick blew my mind with a talk about SaaS pricing back at INBOUND19 last year - from then I knew I had to get him on the podcast. For those that don't know, ProfitWell is a subscription software helps subscription businesses with the hard parts of growth. They are also prolific at creating content, which I get into in this episode. I talk to Patrick about what content works well, why it works and how they've managed to get their video content production cost for a full series down to less than the cost of an ebook. We also get his thoughts on choosing the right content formats and if he thinks daily vlogging can work for B2B. We covered some ground on pricing and how you should do it right, including common mistakes and his favourite pricing pages. Oh, and we discuss why they have a Swag strategy...
#1 - The best marketing tools - Chris Smith
In the very first episode of the Marketing Mashup we speak to Chris Smith, who is a marketing professional that works for B2B marketing agency, First Base Unlimited. Chris loves being on the cutting edge of marketing, utilising the latest technology to bolster marketing efforts. He is also the founder of fitness brand ViviNation, who are using this technology to help build the brand. In this episode, we dive into our favourite tools we like to use for our marketing, what you should be considering going into 2019, how powerful video is and how you can get set up on a budget.